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Blossoming from Digital to Physical: Whitney Bromberg Hawkings’ Vision
London-based businesswoman Whitney Bromberg Hawkings took her love for florals to new heights by establishing FLOWERBX, an online flower company, in 2015. With clients like Dior, Louis Vuitton, and Tiffany & Co., she could have remained online. But last year, she opened the doors to a new physical location at the magnificent Corinthia London hotel, overlooking the serene beauty of the Thames River.
The Heartfelt Connection of Flowers
Hawkings shared that opening a storefront meant far more than just a business extension. It provides her customers with a complete sensory immersion – a 360-degree floral experience. The act of giving and receiving flowers is deeply personal and emotional. The storefront allows customers not only to purchase but to connect with the beauty and fragrance of flowers in a way that digital avenues cannot replicate.
Creating Memorable Experiences
Beyond just sales, Hawkings envisions the Corinthia showroom as a vibrant hub for events and workshops. These gatherings let people explore and appreciate the variety and beauty of flowers while enhancing their personal connection to the brand. Such an environment aims to inspire a deeper appreciation and love for florals, something she hopes will grow beyond the confines of a digital screen.
The Evolution of FLOWERBX: A Journey Towards Connection
From its inception, FLOWERBX valued physical interactions and sought to bring flowers directly to people through brand events, pop-up shops, and collaborations. This new store is a significant milestone, cementing a space where customers come together to savor the beauty of flowers and for the brand to make its physical mark.
For those wanting to delve deeper into how physical and digital experiences blend to transform modern business models, Hawkings’ journey serves as an inspiring tale.
Valuable Insights: Understanding the role of physical experiences in an increasingly digital world is vital. Hawkings’ strategic decision shows how businesses can blend online eminence with in-person engagement, enhancing customer relationships.
Learn More: Explore how FLOWERBX blends physical and digital realms to create unique, immersive floral experiences. Discover Hawkings’ strategy to bridge the gap between technology and tangible emotions.
Source: For the full story and insights into FLOWERBX’s strategy, visit the original article at https://www.success.com/business-owner-opened-storefront/
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