
Why Video Applications Are On The Rise
In today’s digital world, video submissions are becoming an essential part of job applications. A recent LinkedIn survey noted that over half of job seekers view recorded videos as the next evolution of the traditional cover letter. With 41% of applicants already utilizing this format in their job pitches, it’s clear that video applications are making waves.
The Benefits for Companies
Companies increasingly value video submissions for a variety of reasons. Peter Murphy Lewis, CMO of Strategic Pete, explains that video serves as an additional filter to gauge an applicant's motivation for the job as well as their potential cultural fit. Since personality often translates through visual mediums, employers can assess traits more effectively than with paper resumes alone.
Showcasing Personality: The New Resume
In specific roles—such as sales or media—showcasing one's personality is extremely crucial. When candidates submit videos, they engage hiring managers with their personalities, communication skills, and enthusiasm, all of which might not come through written responses. Videos can help highlight creativity as well. For instance, candidates can craft engaging stories about their experiences that resonate with hiring managers, making them memorable.
Potential Drawbacks and Challenges
However, video submissions are not without their challenges. Many candidates, particularly those who are less tech-savvy, may struggle with creating quality videos. This can inadvertently disadvantage talented applicants who could excel in the job but lack video editing skills or the proper equipment. Furthermore, not all candidates feel comfortable on camera; nerves can translate into poor presentation, potentially impacting their performance in an interview.
What Candidates Should Consider
For those asked to submit a video, preparing effectively is essential. Candidates should follow several steps to ensure their video represents them well. Dressing professionally, rehearsing their scripts, and ensuring proper lighting and sound quality are critical factors for a successful submission. Experts suggest crafting a solid introduction and sharing relevant stories as part of the narrative.
The Future of Job Applications
As more companies adopt video submissions, job seekers may face ‘interview fatigue’—the overwhelming pressure of creating numerous personalized videos for each application they submit. It’s crucial for candidates to maintain their enthusiasm even while navigating this new landscape. Companies will also need to weigh the benefits and challenges of video applications to avoid missing out on otherwise qualified candidates who may not shine on camera.
Conclusion: Embrace The Change
All in all, the trend of video submissions in job applications highlights a shift in how companies find the right fit for their teams. As the job market evolves, candidates must adapt to these new expectations. Video submissions may serve as a window into a candidate's personality, making them a valuable tool in both recruitment and application processes. Ultimately, while it introduces certain challenges, embracing video submissions might be a wise move for job seekers in today’s competitive landscape.
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