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September 10.2025
3 Minutes Read

Google Retires CrUX Dashboard, Introducing CrUX Vis for Better SEO Insights

Man shrugging in front of Google logo, related to Core Web Vitals.

Understanding the Transition from CrUX Dashboard to CrUX Vis

Google has announced an important change for web developers and SEOs: the retirement of the Core Web Vitals CrUX Dashboard, which is set to occur at the end of November 2025. This decision comes amidst an ongoing effort to enhance the scalability and reliability of performance monitoring tools. The CrUX Dashboard, built with Looker Studio, has been a significant way to visualize CrUX data, but its limitations have led Google to innovate with alternatives better suited for widespread use.

Why Is the CrUX Dashboard Being Retired?

The CrUX Dashboard gained recognition as Core Web Vitals—an essential set of metrics for measuring website performance—became critical for developers and digital marketers. However, as its popularity surged, the tool's infrastructure struggled to support high traffic, especially during significant data updates. Users reported frequent outages, resulting in a user experience that fell short of expectations. Google’s Chrome team acknowledged the shortcomings of the dashboard, citing its failure to meet the demand for real-time and reliable data.

Introducing New Technologies for Better Insights

In response to the challenges posed by the CrUX Dashboard, Google introduced the CrUX History API, which provides more frequent data updates on a weekly basis, rather than the previous monthly snapshots. This new API allows developers to track performance trends in near real-time, a crucial advantage in the fast-paced world of digital marketing. Furthermore, the CrUX Vis tool debuted in 2024 and has since attracted four to five times more users than the CrUX Dashboard, showcasing its superior performance and reliability.

What Does This Mean for Users?

As the deadline for the CrUX Dashboard’s retirement approaches, existing users will need to prepare for significant changes. The CrUX Connector to BigQuery will also be shut down, causing any dependent dashboards to stop updating. Google warns that users wishing to retain the old dashboard will require their own BigQuery credentials for access. Despite these hurdles, the underlying BigQuery dataset will continue to receive updates, ensuring long-term accessibility to valuable data.

Looking Forward: Implications for SEO and Web Performance

This transition to CrUX Vis and the CrUX History API represents a pivotal moment for website owners and digital marketers. Regular access to updated metrics on web performance is vital for SEO strategies, as Google continually adjusts its algorithms. Marketers who leverage these resources will find themselves better equipped to enhance their sites’ performance, delivering faster and more efficient user experiences. Additionally, as search engine strategies evolve, consistent monitoring will be essential for maintaining visibility in Google's search results.

Final Thoughts: Staying Ahead of Change

While the retirement of the CrUX Dashboard might feel abrupt, it prompts a necessary evolution in how data is visualized and utilized in web performance. As the landscape of SEO continuously shifts, being adaptable and adopting new tools can make a significant difference in a business's online success. Users should remain proactive and familiarize themselves with the CrUX Vis tool now to avoid disruptions in their performance monitoring after the November 2025 deadline.

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09.10.2025

Unlock New Possibilities: Google Gemini's Audio File Upload Features

Update Google Gemini's New Feature Revolutionizes Content Creation Google has recently upgraded its Gemini app to allow audio file uploads, a change that addresses a long-standing user request. This addition can greatly simplify the workflow for marketers, content creators, and teams dealing with audio content such as podcasts, interviews, and webinars. How It Works The new feature enables users to upload audio files directly to the Gemini app, facilitating a streamlined process for generating transcripts, show notes, and drafts. Users can attach up to 10 audio files per prompt, which adds flexibility. Free users receive a limit of 10 minutes in audio length per prompt and up to 5 prompts each day, while paid users can upload audio files that total up to 3 hours. The Impact on Marketing Teams This enhancement holds significant value for marketing and content teams. It eliminates the tedious step of transcribing audio using a separate tool. Instead, teams can input a full audio recording directly into Gemini and quickly extract actionable insights, which could transform weekly meetings into structured summaries with defined action items. Batching Audio Files: A Major Advantage For agencies that manage multiple audio episodes or client recordings, the ability to batch several audio files in one prompt can significantly reduce friction in the workflow. This function means that the source audio goes in, and the necessary outlines, quotations, and summaries flow out, all within one ecosystem. Best Practices for Audio Uploading When using Gemini for audio uploads, it is recommended to include context alongside the audio files. Providing Gemini with background information helps it produce cleaner summaries and more accurate excerpts. As a tip, if you’re accessing the free version, be mindful of the 10-minute limit per prompt, reserving longer audios for paid plans. Anticipating Future Developments As Google continues to refine Gemini, users should stay alert for updates that might affect file length, number of uploads, and potential Workspace integrations. Future enhancements may include direct links from Google Meet recordings to Gemini, simplifying the uploading process even further. Conclusion: Embrace the Change for Better Efficiency This revolutionary update to Google Gemini marks a significant leap for audio content users. Understanding how to effectively use the new audio file upload feature can not only enhance productivity but also open new avenues for creativity. As the app evolves, keeping abreast of updates will be vital for teams aiming to leverage this tool to its fullest potential.

09.09.2025

Anthropic's $1.5 Billion Settlement: Impact on AI and Copyright Law

Update The $1.5 Billion Settlement: What It Means for AI and Publishing Recently, Anthropic, the company behind the AI tool Claude, agreed to a staggering $1.5 billion settlement regarding claims that it improperly used pirated books for training its AI. The settlement, if approved, could see payments of about $3,000 for each eligible title, which may include up to 500,000 books. This landmark case has significant implications not only for Anthropic but also for the wider landscape of AI development and copyright law. The Legal Basis Behind the Settlement The legal backdrop for this case revolves around complex copyright issues. A federal judge previously ruled that while it may be legal for AI to train on lawfully obtained materials, copying millions of pirated works is a clear infringement. This decision has highlighted the risks of using unlicensed content for training AI tools, establishing a crucial precedent for future AI development. Authors and publishers may now be more vigilant about their content being used without permission, raising the stakes for AI companies reliant on vast data sets. Implications for Digital Marketers Using AI Tools The Anthropic settlement serves as a critical reminder for digital marketers utilizing AI tools like Claude. Understanding the provenance of training data is now becoming paramount. Companies leveraging AI for content generation or other strategies will likely need to focus on transparency and sourcing materials legally. This shift may result in more licensing deals to secure rights for content, fostering a healthier ecosystem for content creators. A New Standard for Copyright Recovery According to the plaintiffs’ counsel, this case could represent the largest copyright recovery in U.S. history. Such a hefty settlement not only holds Anthropic accountable but also sets a new standard for how damages are calculated in digital copyright cases. Authors and content creators might find this precedent as a powerful leverage point in negotiations with tech companies in the future. Structure of Settlement Payments The proposed settlement details how payments to authors will be structured, occurring in four phases after court assessments. A preliminary approval is pending, and if granted, approximately $300 million will be distributed soon after, with additional sums following in installments over two years. Moreover, the agreement mandates the destruction of pirated copies, ensuring that the settlement addresses past misconduct comprehensively. Looking Ahead: Future Trends in AI and Copyright With the increasing focus on copyright issues, it's important to analyze what the future may hold for AI tools and their legal standing. As the landscape evolves, expect more stringent guidelines around data usage, compelling AI companies to innovate responsibly. The emphasis on ethics and legality means that future AI developments may increasingly hinge on compliance with copyright law, pushing companies to collaborate with authors and publishers for legitimate access to content. Takeaway: Adapting to a Changing Landscape As a digital marketer, staying ahead of the curve in understanding the legal implications of AI tools is crucial. The Anthropic settlement emphasizes the importance of sourcing content ethically, which can significantly affect your strategies in the evolving digital environment. This case also reflects the broader trend in the industry, where respecting intellectual property not only fosters fairness but also encourages innovation.

09.06.2025

Transform Your SEO Strategy: Why Sprints Outperform Checklists

Update Why Always-On SEO Isn’t Always Effective In the fast-paced world of digital marketing, the concept of 'always-on SEO' has gained traction among businesses striving to enhance their online visibility. However, while this idea sounds appealing, it often leads to a chaotic array of tasks that can dilute focus and hinder progress. Many professionals find themselves caught in a cycle of checking boxes without understanding the impact of their efforts. Understanding the Limitations of Checklists SEO checklists are not inherently flawed; they provide a framework for essential tasks. However, when implemented without strategic thinking, checklists can become a trap. This means that while teams may be busy ticking off items like optimizing on-page SEO elements or generating backlinks, they often miss the mark on prioritizing actions that would yield the most significant results. The Case for Sprint-Based SEO Instead of viewing SEO as a constant, exhausting checklist, professionals are beginning to embrace a sprint-based approach. This method involves organizing work into focused bursts, where goals are set, actions are prioritized, and outcomes are measurable. By adopting this strategy, teams can adapt to changes, reflect on progress, and determine what works best for their overall business objectives. Benefits of Sprints: Focus and Prioritization Sprinting allows SEO teams to concentrate on critical tasks without the burden of an ever-growing checklist. It promotes a mindset of intentionality where each sprint can tackle specific objectives, like improving site speed or enhancing user experience. Not only does this foster productivity, but it also mitigates the risk of burnout commonly associated with ongoing, unchecked activities. Measuring Success in SEO: A Game Changer Another advantage of sprints is the ability to measure success effectively. During these focused periods, teams can evaluate their outcomes based on agreed-upon KPIs. Metrics might include traffic growth, ranking improvements, or leads generated, providing clear insights into how SEO efforts align with overall business goals. This level of evaluation is vital for sustaining motivation and aligning the team with greater objectives. Learning from the Past: Avoiding Common Pitfalls Many businesses have experienced the frustration of investing in SEO without seeing results. Often this stems from a lack of clarity regarding what success looks like. By implementing a sprint-based approach, movements can adapt and pivot based on real-time analytics and feedback. This adaptability is essential in the fast-evolving landscape of search engines, where algorithms frequently change. Embracing a New SEO Mindset Transitioning from an always-on mindset to a sprint-based approach requires a cultural shift within teams. It means recognizing that SEO isn’t just about completing tasks; it's about strategic planning and execution that enhances visibility and drives growth. By fostering a culture of innovation and adaptability, teams can thrive amidst the ever-changing dynamics of digital marketing. Conclusion: Make the Leap to Sprint-Based SEO The landscape of SEO is evolving, and so should our strategies. By embracing sprint-based SEO, businesses can enhance focus, improve outcomes, and strategically align their efforts with broader objectives. This approach not only breaks the monotony of perpetual task-checking but also paves the way for innovative strategies that drive measurable success.

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